At the heart of the urban city life, bicycle bells rang out over the weekend of March 22-24, 2024, for the flagship event dedicated to soft mobility: Bike Brussels on the Tour et Taxis site. Two-wheeled enthusiasts and neophytes alike converged on this event dedicated to the bike and all things related to it, where innovation and passion meet. Among the exhibitors was Cycloparking, the department of (the region’s parking agency) which implements and manages solutions for secure bicycle (or cargo bike) parking.

Video highlights Cycloparking's key figures

Goodies and quizzes: Cycloparking’s strategy for attracting visitors’ attention

As a partner agency, Woomera helped Cycloparking boost its presence at Bike Brussels, with a host of practical and attractive goodies for visitors, an educational video shown in a loop on the stand, highlighting key figures and revealing Cycloparking’s successes over the past year, and above all, a quiz giving visitors the chance to go home with an electric bike from Ahooga a Belgian brand.

A colorful quiz

The quiz, accessible on the stand via QR code, consisted of a series of questions that could be answered by visiting the Cycloparking website and/or watching the video on the stand. To resolve the tie, a ballot box on the stand contained a number of Cycloparking bicycle bells, the exact number of which had to be guessed.

A video, created by Woomera, explaining how Cycloparking works

Success at Bike Brussels: Cycloparking leads the soft mobility

It was a great success, to say the least, with no fewer than 661 professional and amateur cyclists taking part in the quiz!

During this weekend dedicated to cycling, Cycloparking has flown the flag for sustainable mobility. The Woomera team acted as a communication partner, boosting our customer’s on-site presence.

Cycloparking team at the Bike Brussels show

Woomera: your ally for impactful, personalized communication

Are you too looking to bring your events to life with an eye for detail? Don’t hesitate to call on Woomera. Whatever your communication needs(strategy, creation, design, videos, social media…), our tribe will be delighted to help you develop a customized solution to meet them.

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