Positioning, creation and launch of the Pangloss Executive brand

Strategic consulting, branding and logo, visual identity, website, brochure, social media via Linkedin. A complete brand launch

Woomera supported the launch of the Pangloss Executive brand, from brand strategy to communication tools.

Pangloss International is a Brussels-based company that has been active in the outplacement field for many years.

Always keen to keep pace with, and even anticipate, developments in the sector, the management team has decided to launch a top-of-the-range career reclassification and life change coaching service for company directors, top managers and C-levels. With a uniquely personalized approach!

From competitive analysis to the redesign of communication tools, Woomera handled the brand launch from A to Z.

• Phase 1: Competitive analysis, definition of the fundamentals of the new brand and brand promise, and the “You to the power of You” tagline.
• Phase 2: logo, graphic charter and basic tools (email signature, powerpoint skin, video intro and outro, business cards, letterhead, leather pouch branding, etc.).
• Phase 3: development of the https://pangloss-executive.be/ website, Linkedin page, presentation brochures, POS material, digital and paper invitations to the launch event.
• Phase 4: definition of a communication strategy for the first 18 months of existence of this new premium services brand.

The result: a successful launch and unanimous enthusiasm from customers and partners for the communication developed, according to Pangloss management.

Do you need a hand with your communication too?

Please do not hesitate to contact us.

We can call each other, meet for coffee and talk about it. Our experts are on hand to provide solutions to your needs!