Multimedia communication campaign for e-health week

Out of Home, social media, daily press, video, landing page…

Woomera has developed an omnichannel promotional campaign for the Réseau Santé Bruxellois to mark e-health week 2022.

In 2022, our client Abrumet, in charge of promoting the sharing of medical data between healthcare providers in the Brussels region (Réseau Santé Bruxellois), entrusted us with the implementation of a multimedia communication campaign to mark e-health week.

A multi-media communications concept

The Woomera tribe has developed the concept The campaign, entitled “Votre santé en 1 clic” (“Your health in 1 click“), was rolled out via a dedicated landing page, several out-of-home posters on buses and in the metro, press ads, bannering, social network communication (video motion design, static and animated posts)…
We also provided tracking via a QR code on each support.

The result: a communication campaign seen by 1 in 2 Brussels residents, generating considerable traffic on the landing page.

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