Long-term sustainable development communications campaign for the European Brewers Federation
Customer: The Brewers of EuropeWebsite, infographics, social media via Twitter, Untappd partnership, events, video…
Since 2020, Woomera has developed a number of campaigns and communications initiatives focusing on sustainable development in the brewing sector.
Our client The European Brewers Federation represents the interests of over 10,000 European brewers of all sizes.
As major players in Europe’s economic and agricultural fabric, brewers continue to develop their activities by adopting sustainable approaches in line with the United Nations’ “Sustainable Development Goals”.
Very active communication on sustainable development
To demonstrate the dynamism, innovation and foresight of the European brewing sector in this area, we have set up a multi-year communication program around the message (and hashtag) Brewing4.eu.
We created a specific design for this dimension of communication before defining the content strategy with our customer, designed a dedicated website featuring the best sustainable development initiatives in the European brewing world, developed multiple posts in video and motion design, computer graphics and other key messages to ensure ongoing communication on the subject with key stakeholders.
We also set up the Brewers of Europe Forum, a remote event that brought together over 1,200 participants from the brewing world and European decision-makers.
As a result, European and national decision-makers in industry and agriculture are now well aware of the dynamism of European brewers in terms of sustainability.
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