Creation and development of a website for bpost

B2B communications project that included design, UX/UI, website development, data visualization, branding, social media, video motion design, infographics…

Woomera developed the narratives and communication tools for the Pulse study carried out by bpost teams.

One of bpost’s missions is to promote In-Home Advertising and Paper Mail to the communications sector (communications agencies, media agencies, advertisers, etc.). To this end, bpost teams regularly carry out large-scale studies demonstrating the effectiveness of this media. The Pulse study, on which Woomera worked, aimed to measure the emotional impact of In-Home Advertising.

A communication plan that “pulses” to promote In-Home Advertising

After defining the central message of the study and created Pulse, the name of the study Woomera has focused on developing the core of the reactor, namely a website including a dynamic data visualization and sometimes complex cross-referencing of data, with public access and access via login and password to identify interested parties.

Branding and visual identity to give Pulse a personality

After creating the PULSE name, we developed a highly recognizable icon, and built the visual and iconographic universe, which was used on the website’s UI as well as in a series of motion design videos, on postcards to B2B targets, in social network posts, various emailings…(design)

Result: in 2020, the Pulse study was crowned with a silver award at the AMMAs in the “best piece of research” category, which makes us all the prouder to have contributed to its success.

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