Positioning, branding and communication strategy for the General Sports Administration

Brand positioning, communication strategy, graphic and visual identity improvements

The Administration Générale du Sport de la Fédération Wallonie Bruxelles has entrusted us with a strategic consultancy mission for its ADEPS brand.

Throughmarket and consumer research analyses, workshops and interviews, we carried out an in-depth analysis of the institution’s challenges.

From consumer research to visual identity analysis

We also analyzed the brand’s visual identity and communication (advertising, social networking presence, communication in sports centers, etc.) in order to propose various avenues for optimization.

The result: a strategic marathon that enabled us to redefine positioning, review the brand portfolio and optimize graphics and brand identity.

Do you need a hand with your communication too?

Don’t hesitate to contact us.

We can call each other, meet for coffee and talk about it. Our experts are on hand to provide solutions to your needs!