Omnichannel communication campaign for the Mission Locale pour l'Emploi of Brussels-City

Digital and offline campaigns including billboards, DOOH, social media, adwords, …

Woomera designed and implemented a multimedia advertising campaign for the Mission Locale pour l’Emploi de Bruxelles-Ville .

In 2021, Mission Locale pour l’Emploi has entrusted us with the task of creating its logo and visual identity, and applying them to a wide range of communication media. But also to completely overhaul the website to give new impetus to communication.

After the brand identity and website, we set up a communication campaign.

Once the foundations were firmly in place, Mission Locale asked us to create an advertising campaign to mark its 30th anniversary.

Main objective: to raise the profile of Mission Locale and promote jobseekers around the hashtag #faisladifference.

We designed and created the campaign around the message “A solution for every situation”, which highlights the role of Mission Locale for all jobseekers in Brussels.

We opted for very positive visuals, focusing on the human element and taking into account the multicultural nature of the Brussels population.

A high-performance media plan

Maximum visibility was ensured thanks to 2m² out-of-home advertising, a giant digital billboard at the De Brouckère metro station, public transport advertising, social network communication, adwords… Combining video, print and digital.

The result: an unmissable communication campaign that generated multiple contacts (positive R.O.I.) with the Mission Locale by interested job seekers. And a much-needed boost to employment in Brussels!

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