Evelyne Daoût – Chief Creative Officer

I hold a master’s degree in visual communications from ARBBA (Brussels Academy of Fine Arts), and after starting my career as head of a graphic design studio for the magazine press, I joined various communications agencies where I worked on the graphic or visual quality of communications, both off-line and on-line.

I’ve also built up experience in design (upstream of creation), illustration and production follow-up (downstream of creation).

I’m convinced that the democratization of production tools is a brilliant development, but paradoxically visual standardization is a threat everywhere.

My job is to make brands stand out from the crowd, visually and strategically, using offline and digital tools.

I dress up projects with a unique and relevant visual identity, bringing added value to both communications and teams.

The values I cherish in tribal work: creativity, harmony, sustainability and diversity.

And that first little phrase inspired by the principles of nature: “It adapts form to function”.

And the second was borrowed from the fantastic designer Paula Scher, of Studio Pentagram:

“Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?”